Yesterday afternoon, I sat in on a client meeting that ran a little late. By the time it had ended, I had missed my normal ferry boat and knew that I wouldn't get to the ferry dock in time for the next sailing. The only reasonable thing to do? Impromptu happy hour!
My boss and I walked across the street to our favorite dive bar/diner. Over $3 beers, I was dubbed the "President of Plaintiff Cases" -- or something like that. I work for a firm that largely does insurance defense work. The thing about insurance defense is that all you need is an in with an insurance company and you are golden. You sit around and wait for cases to come in on their own. The fax machine buzzes and... cha-ching! New case!
But plaintiff cases are different. It's harder to bring clients in. And you can only bring them in one at a time. It takes a lot of work: marketing, networking, advertising. All the stuff that makes me shudder. Since I worked at a plaintiff firm for a year and have (although scant) experience dealing exclusively in plaintiff case, I've been given the opportunity to take our plaintiff work and run with it. I've also been eagerly encouraged to assist in bringing in some clients.
Building a plaintiff practice nearly from scratch? No problem!
I'm going to start researching, reading, and networking. Perhaps develop a marketing plan. I have no idea what I'm doing. This should get interesting! Feel free to chime in with any tips :)